Lately, I’ve been curious about Bollywood’s transformation. It feels like the old masala films—full of songs, over-the-top drama—are giving way to more serious, realistic storytelling on OTT platforms. What’s driving this change? Is it just technology, or are audience tastes shifting too? Does anyone know a good article breaking down this whole evolution?
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It’s interesting how access to diverse content changes what people expect from entertainment, pushing creators to experiment and innovate more than ever before.
Great observation! The change isn’t just about tech—though streaming platforms definitely accelerated it. Audiences now crave stories that reflect real life and social issues rather than just escapism. There’s an insightful article explaining this exact journey from masala hits to OTT-driven narratives here: https://www.uniindia.com/the-evolution-of-bollywood-from-masala-movies-to-ott-driven-storytelling/press-releases/news/3441382.html . It highlights how OTT has empowered filmmakers to explore complex themes without the commercial constraints of traditional cinema. This shift reflects broader changes in culture and viewer expectations, making Indian storytelling richer and more diverse.